Art Marketing and Similar Topics

Landscape, soft pastel on paper, 6"x6"
Status: available



With the art market once going into a slump simultaneous to the current recession, many questions have risen in artists' minds all over. How to market in such an economic condition? Would art hold an important place when other needs are to be met more urgently?

The traditional methods of selling art are still available. Gallery shows, group shows in public buildings, weekly and periodical shows, curated national and international shows, competitions are a few at the top of the mind. Beyond that, the other way to market has been through word of mouth, referrels, catalogues, advertisements.

Very few artists are now unaware of the great importance the latest electronic media, the Internet, has assumed on the context of marketing art. A lot of debate is going on about whether artists generate sales through the internet, but whatever is the result, utilizing this media for marketing and publicity is gaining popularity.



Beauty of Santa Barbara

I've been thinking about art a lot, for some time now. I've been keeping an eye on the kinds of art that is on show in Santa Barbara, the competitions and exhibitions that are organized from time to time, the number of participants, the kind of responses these get.

One of the major drawbacks I feel here is the absence of large sized galleries. Due to the architectural requirements of the city, the buildings are not allowed to be higher than a certain height, and expansions and additions to buildings are discouraged and if done at all, severely restricted. The main aim of this actions is to maintain the beauty and exclusivity of the city, not to allow modern influences transgress the lifestyle, and urbanization overtake the sleepiness of the area.

All that is in good faith, and that has served to preserve the basic structure of the city in decades. The price of hosuing and rentals is very high, and for this reason, the number of commuters to Santa Barbara is much more than its current residents. People who work here prefer to stay in a less expensive place, and then drive to work. And that has resulted in the large number of vehicles on the roads during office hours.