Thursday, November 18, 2010

Art Marketing and Similar Topics

Landscape, soft pastel on paper, 6"x6"
Status: available

With the art market once going into a slump simultaneous to the current recession, many questions have risen in artists' minds all over. How to market in such an economic condition? Would art hold an important place when other needs are to be met more urgently?

The traditional methods of selling art are still available. Gallery shows, group shows in public buildings, weekly and periodical shows, curated national and international shows, competitions are a few at the top of the mind. Beyond that, the other way to market has been through word of mouth, referrels, catalogues, advertisements.

Very few artists are now unaware of the great importance the latest electronic media, the Internet, has assumed on the context of marketing art. A lot of debate is going on about whether artists generate sales through the internet, but whatever is the result, utilizing this media for marketing and publicity is gaining popularity.

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