Sunday, January 22, 2012

Marketing and Selling Art

The last few days, I have been thinking a lot about how to market art. How I, as an artist, should also focus how to sell the work I have created.

I have surfed the internet to find what other artists are doing in this regard. I am learning a lot of things in the process. As a present day artist, the artist should invariably have a web presence. These would include, an artist's art website, a blog, portfolio in online galleries, etc. etc.

There is a lot I need to learn. Merely showing in physical galleries and joining competitions is not enough. Wielding the painting brush and mixing colors is not sufficient. One should learn the language of the web and be internet savvy.

Thank god my friend had taught me to use the internet in 1998. But I am not an expert yet. Technology can move ahead of you so fast. One always has to keep up with it.

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