More Thoughts on Art, Art Marketing and Publicity

Mendicant, oil on canvas, 30"x20"
Status: available

Artists love to create their stuff. Many of us like to remain engrossed day and night in our media, our canvases, our paints, etc. etc. We stay awake whole nights to finish a piece. We think about it when we are not working at it, and thus become the subject of our family and friends' jokes because of our absent mindedness. That is the lot of all artists, we say. That our end is to create art, the things we love.

But is it enough to just create? What is the goal beyond this? Should we conceive an idea, then spend days and nights making it, and when it is finished, should hang it up on our walls for good? Eternity would find these pieces on our walls when we are not there anymore?

Many artists among us would disagree on that. What is the purpose of art? Is it to show just beauty, so that the world becomes a more beautiful place? Many modern pieces of art would not fit the label of 'beautiful things'. They may even be ugly.

So, is the purpose of art to educate the world? Some would stress this fact vehemently. Art educates the world. Especially by encapsulating the present, it records the present, and preserves it as history for future generations.

Therefore, spreading art becomes important. And thus, marketing of finished art, through publicity, and sales, enters the list of things that an artist needs to do. And many artists are inept in that.

What is Art? A Question I Often Ask Myself

The above pictures were taken at Pismo Beach in California, during a trip to Arroyo Grande to meet a friend. Our friend led us to the beach, and then the cliff, from where the drive through beach was visible at a distance. On the edge of the cliff, was this small park like feature with provision to sit and enjoy the landscape. It also had a few small but strikingly beautiful flower plants.

That was months ago. But what has remained firmly printed on my mind about that trip are these pictures of the flowers. Even thinking about them fills me with unimaginable joy. The other elements of that trip have become remnants by now, and not very clear.

Were those flowers art? They were not part of a painting or a sculpture. But they were there, at that moment, and even afterwards, some of the most beautiful things ever created. And now, the question arises - who created these flowers, this divine beauty?

Film and Art

I am watching this film Jaane Tu Ya Jaane Na. All about young adult romance, friendship, misunderstanding. The same love triangle, age old Hindi Film formula. But the director has tried to use a different style, narration. Old content, new style. The dialogue is simple, some effort has been made to bring in modern music.

Lot of interspersing threads, which draw in the details. Friends retell a story of their two college friends who were best friends, but did not know that they were in love too. A bit like Kuch Kuch Hota Hain. Kajol and Shah Rukh, and then, Rani Mukherjee.

The effort is to bring in elements of the fantastic, like Arbaaz Khan and his brother, coming on horses, wearing felt hats. Then the director also touches upon issues like violence, police atrocity. Upper class Indian homes, partying, drinking wine, dating and numerous affairs.

The pace is slower than masala films, and difficult shots have not been used for super special effects. Realistic portrayal of modern urban life and people in Mumbai.