Marketing and Selling Art

The last few days, I have been thinking a lot about how to market art. How I, as an artist, should also focus how to sell the work I have created.

I have surfed the internet to find what other artists are doing in this regard. I am learning a lot of things in the process. As a present day artist, the artist should invariably have a web presence. These would include, an artist's art website, a blog, portfolio in online galleries, etc. etc.

There is a lot I need to learn. Merely showing in physical galleries and joining competitions is not enough. Wielding the painting brush and mixing colors is not sufficient. One should learn the language of the web and be internet savvy.

Thank god my friend had taught me to use the internet in 1998. But I am not an expert yet. Technology can move ahead of you so fast. One always has to keep up with it.

Should Paintings be made to be Sold?

Exploration, oil on canvas

Should a painting me made solely to be sold? Or is it a labor of love only, with no pecuniary aspects attached to it? It all depends on the intention of the artist, I would think.

A painting originates in the mind of the artist. Much before the artist picks up the pencil or the brush, the image is formed, whether vaguely or clearly. An artists paints, first and foremost, to give shape to the image or idea in the mind. After the image comes the real making of the painting. This involves lines, color, texture and all the details that goes into the making of a painting.

Art always originated in the realm of the mind. But then, the existence of the artists engaged in making this art also becomes important. Artists have to make a living too. Hence, art came to be sold. For the artist to continue making art, her art has to be sold.

But the question, whether art should be made solely with the art market in mind, is highly debatable. It is considered that art produced for the market only does not have a uniqueness. It tends to adhere to the norms, rather than break norms to create something new. The entire purpose of art and creativity - which is to create something new - is defeated.

Framing of Paintings

Below are samples of different kinds of traditional ornate frames for painting:

Before the advent of modern art, before art installations assumed the centerstage in the avant garde art market, there was something that was the most popular way of bringing beauty into a house or a building. The two-dimensional painting. Artists painted scenes from everyday life like reading, kitchen, gardening, etc. Flowers were a popular theme. It gave both color, and simple beauty. And to capture everything in a painting, was the frame. The quality of the frame, how ornate or imposing in size it was, showed the status of the owner, as they came in high prices only. Frames were hand carved by master craftsmen, finished and polished. The gilt frames were most valued.

Even nowadays, in art galleries where old masters are exhibited, these kinds of frames are the only ones used with their work. They show off the effects, colors and brush strokes most effectively and to the best advantage.

With the minimilastic present day form of art, frames have become less or not ornate at all. Simple flat straight edged frames are used for water color and pastel artists. And many oil artists have done away with frames at all.

Art Marketing and Similar Topics

Landscape, soft pastel on paper, 6"x6"
Status: available



With the art market once going into a slump simultaneous to the current recession, many questions have risen in artists' minds all over. How to market in such an economic condition? Would art hold an important place when other needs are to be met more urgently?

The traditional methods of selling art are still available. Gallery shows, group shows in public buildings, weekly and periodical shows, curated national and international shows, competitions are a few at the top of the mind. Beyond that, the other way to market has been through word of mouth, referrels, catalogues, advertisements.

Very few artists are now unaware of the great importance the latest electronic media, the Internet, has assumed on the context of marketing art. A lot of debate is going on about whether artists generate sales through the internet, but whatever is the result, utilizing this media for marketing and publicity is gaining popularity.